Centrale del Latte di Torino

Premiered on Tuttofood 2015, the international show dedicated to food & beverage organised by Fiera Milano, our videos tell in a funny way the identity of Centrale del Latte di Torino, a multiregional group active in the production and distribution of milk, milk derivatives and other fresh products.

This video series, used for viral online marketing campaigns and tv spots, has been showed also as educational instrument for school visits and as corporate presentation for public events in Italy and in China, where La Centrale del Latte di Torino is acting as a distributor since 2014.


Client: Centrale del Latte di Torino
Agency: PicNic
Director: Branko Rakic
Art director: Corrado Colleoni
Animation: Giovanni Ariutti, Fabio Donadoni
Motion Graphics and Compositing: Marco Ghion, Paolo Sottocornola
Release: May 2015