Sharjah Children Reading Festival 2022
For the 2022 edition of the Sharjah Children Reading Festival, our promotional video took a whimsical turn, featuring four characters navigating a world crafted entirely from clay. The symbolism behind this creative choice lies in the malleability of the world, mirroring how culture and stories found in books can shape and mold our perspectives.
With years of collaboration with the Book Authority, we continue to convey positive messages of culture and growth through reading. Using 3D animation, the video brings to life the transformative power of literature, emphasizing its ability to expand horizons and foster a love for learning.
Credits
Client: Sharjah Children Reading Festival