Silver Care

Silver Care is the Italian leader company in oral hygiene sector. This video is intended to promote their special toothbrush line for kids.

We set up an ugly bacteria team doing “La plakka”, a funny parody of the the traditional “Haka” dance from the Māori people of New Zealand.


Client: Silver Care
Director: Andrea Bozzetto
Art director: Corrado Colleoni
Release: 2013