Winni’s is one of the leader company in production of ecological and hypoallergenic detergents in Italy. We developed the leading character in their communication: a funny green creature made of plants with a nerd look and an ecological attitude.

The character appears also in a comic strip series and in the Winni’s Facebook page, a community offering a wealth of information about their eco-friendly products alongside advice about green living.


Client: Winni’s
Agency: Ogilvy & Mather Italy
Character design: Corrado Colleoni
Release: 2015