Milan, Italy – A journey through the diverse and vibrant universe of Italy’s most influential animator, featuring posters, drawings, collectibles, and exclusive screenings.
DURATION: March 15 – November 30, 2025
LOCATION: Cineteca Milano MIC, Milan
The new exhibition “The Animated Pop Art of Bruno Bozzetto” will open on Saturday, March 15, at 3:00 PM at Cineteca Milano MIC.
This immersive showcase explores Bozzetto’s visionary work, offering visitors a rich collection of rare materials, insights, and surprises. The exhibition features:
- 70 rare animation cels, some viewable with augmented reality
- Mini cinemas screening all 60 of Bozzetto’s short films
- Dubbing karaoke stations for iconic TV themes
- Rare photographs, film excerpts, and original posters
- A life-sized recreation of Bozzetto’s “farm,” featuring his beloved animal characters
- A special space dedicated to Doggy, his latest creation inspired by his dog
Visitors will also discover a curated selection of vintage merchandise and memorabilia, from plush toys to kitchen aprons, reflecting Bozzetto’s lasting impact on pop culture.
The exhibition highlights the many mediums Bozzetto has worked with, including film, television, comics, advertising, and digital media. A special film retrospective will accompany the show, featuring his most iconic animated movies alongside classics from the animation world.
A Pop Icon of Animation
As Matteo Pavesi, Director of Cineteca Milano and exhibition curator, explains:
“Bruno Bozzetto is a true pop artist. Since the 1960s, he has challenged social norms with sharp irony, anticipating cultural trends and transforming them into animation. He explored cinematic genres before postmodernism, pioneered educational animation, and created timeless characters like Mr. Rossi, The Cavallino Michele, and Johnny il Bassotto—beloved by children and treasured by collectors today. His work is deeply tied to environmental awareness, portraying animals and nature as key figures in preserving our planet. Bozzetto is constantly evolving, just like his art, making him one of the most innovative voices in Italian pop culture.”
This exhibition, created in collaboration with Cineteca Milano MIC, Anita and Irene Bozzetto, celebrates Bozzetto’s legacy with a fresh, immersive, and interactive experience—where visitors can watch, listen, sing, and relive the magic of his animated world.
